SOUVENIR® is a women’s ready-to-wear fashion brand inspired by Escapism.

Founded by designer Stefanie after a much needed vacation and life changing event.

She wanted to remember the importance of enjoying life once returning home. 

The label’s signature red tassel is symbol of this reminder.

Each piece is designed for the woman who enjoys it so much, they will keep it forever.

The joyful fashion brand combines feminine silhouettes with unique embellishments.

Luxurious fabrics and ancient handcrafts meet smile-inspiring colors and nostalgic prints.

behind the NAME

The French word sou·ve·nir, refers to an object kept as a reminder.

When we think of what we wore, like a scent or song, we remember where we went and how we felt.

SOUVENIR® believes fashion creates happiness through this connection.

the inspiration

NEW LUXURY

SOUVENIR® celebrates a return to ancient traditions and the beauty found in nature.

New luxury is waiting for something exquisite and taking time to enjoy those moments.

We invests time in our process, from artistic techniques to responsible material choices.

Focused on old world artistry, we believe in slower methods and small quantities of unique designs.

Many of our unique hand details are assembled and hand embellished in our Los Angeles studio.

GLOBAL ART

Each garment is meant to be a work of art for collectors, to be cherished like a mementos discovered while traveling.

We partner with local factories and skilled artisans abroad who create art, not mass commodities. 

Sourcing globally; from Italy to Africa, Europe to Turkey, South America to Japan, India to locally in Los Angeles.

We work with masters of each genre making premium products in their time-tested place of origin. 

SOUVENIR® uses only high-quality textiles.

Discover SOUVENIR®

Discover SOUVENIR®’s ready-to-wear collections at the world’s most beautiful high-end boutiques.

Don’t forget your SOUVENIR®