History Of The Brand
SOUVENIR® is a unique ready-to-wear label inspired by world travel and the resort lifestyle. Established in 2011, the concept and brand was born by its founder Stefanie, after a soulful holiday around the world. To keep the vacation mood forever, she set out to create an island wardrobe for discerning lovers of sunshine, warm turquoise waters and her individual style. She makes special pieces inspired by what she uncovers in her travels and shares the experience with you.
Behind The Name
The French word sou·ve·nir, refers to an object kept as a reminder of a person, place or event. A remembrance, memento, keepsake or memory. A travel souvenir has irreplaceable, emotional value and positive memories attached. When we think of what we wore, like a scent or song, we remember where we went and how we felt. Souvenir® believes fashion creates happiness through this connection.
Tapping into the spirit of escape, SOUVENIR® is a joyful brand, pairing bright colors and bold print mixing. Pretty florals, feminine silhouettes and luxurious fabrics represent the essence of nature. Globetrotting elements are explored and blended like a well-traveled passport of colorful stamps. We aim to capture the joy felt on a holiday escape, releasing the fast world for simple pleasures.
The current collection takes you on a trip around the world starting in Japan, then moves through Asia and Africa. It takes a whimsical layover in Venice, a stop in Turkey and Morocco, then finishes off in India. Inspiration is discovered for each detail, while exploring different destinations and cultures around the world. Every SOUVENIR® piece is to be collected, worn for a lifetime and treasured as precious art.
SOUVENIR® celebrates a return to ancient traditions and the beauty found in nature. New luxury is waiting for something exquisite and taking time to enjoy those moments. We invests time in our process, from artistic techniques to responsible material choices. Focused on old world artistry, we believe in slower methods and small quantities of unique designs.
We partner closely with local factories and skilled artisans abroad who create art, not mass commodities. Sourcing globally; from Italy to Africa, Greece to France, Turkey to Japan, we work with masters of each genre making premium products in their time-tested place of origin. SOUVENIR® uses only high-quality Indian cottons, the finest China silks, and Italian swimwear jersey with UV protection.
Discover SOUVENIR®’s ready-to-wear collections and designer swimwear at the world’s most beautiful escapes, such as The Four Seasons Hotels & Resorts or The Fairmont Hotels & Resorts.
Remember the past. Enjoy today. Plan something to look forward to.
Don’t forget your SOUVENIR®